Years in Puglia
SEO Twins was founded in 2018 by Giulia and Marco Convertini — actual twins from Surbo, just outside Lecce — after four years running digital marketing in-house for a network of Puglia-based hospitality and food businesses.
The name is not marketing. Giulia and Marco really are twins. The brand reflects something about how the agency works: two distinct disciplines — organic search and paid performance — running in parallel, using the same data, informing the same strategy. When the two channels share a brain, they produce better outcomes than either does alone. Most agencies treat SEO and paid search as separate products sold by separate teams who rarely talk to each other. We treat them as one problem with two complementary levers.
Based in Surbo, fifteen minutes north of Lecce, the agency works primarily with Puglian and southern Italian businesses — agriturismo, hospitality, legal, professional services, food and agriculture, and e-commerce — as well as with Italian businesses targeting international markets and international businesses targeting Italy. Seven years in, the team of four manages digital marketing for clients across Puglia, Basilicata, and Campania, with select international accounts in the UK and Germany.
Seven years of working in this particular region has produced specific knowledge that generic digital marketing agencies lack: which Salento local search markets are genuinely competitive versus easy wins, how Italian seasonal hospitality businesses should structure their content and paid search calendars, what links actually move rankings for Italian service businesses, and how to read a Puglian business's analytics to separate seasonal variation from genuine trend shifts.
We are a small agency in a specific place. That is not a limitation — it is what makes the work better. We know this market in a way that an agency in Milan or Rome does not.
